DO MORE GOOD

TYPOGRAPHY INSTALLATION

Custom typeface and rustic interactive installation

The Do More Good typography installation I did in the Spring of 2018 will always be one of my favorites. I began this project by developing my own typeface, called Audux. I have always been someone who thinks large scale is better, so when I was given the challenge of taking my typeface in to the environment, I thought why not do an installation?

I dug around Lincoln for the perfect location to install this project and found a rustic basement hallway near Jacht ad agency. As you walked through the installation, beautiful typography and negative space shapes from each letters hung from the ceiling. As you approached the back, the saying "Do More Good" was revealed. Thank you to my photographer, Peter Barnes! @PeterBarnesandJelly

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INTERACTIVE MURAL

CAPSTONE RESEARCH PROJECT

Custom typography mural for Gen Z interaction

I wanted to learn more about what Gen Z cared about when it comes to change. Whether it's social change, politics, self worth, education, or simply their own habits, I gathered research from our generation. I designed, built, and painted a mural which I brought around UNL's campus where I had students write down what they wanted to change.

 

This project helped me with Gen Z research I'll be using in my senior capstone.

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© COPYRIGHT ALLIE LAING DESIGN 2018; ALL IMAGES, DESIGNS, AND TEXT ARE COPYRIGHTED AND CANNOT BE COPIED, ALTERED, OR RESOLD. ALL PURCHASES ARE FOR PERSONAL USE ONLY

What do you want to change