LEVI BABY

APPAREL DESIGN

The challenge for this project was to choose an existing clothing brand and design a collection bringing our own unique style. I chose Levi, a brand that has been around for years which stands for quality, activism, and comfort. Although Levi's are some of the most popular jeans, they lacked in graphic stylized tees, sweatshirts, and jackets.

In total, I designed and hand screen printed over 20 clothing items for my final project. The most fun part of this project was getting a group of 12 girls, styling them, and having a Levi's inspired photoshoot.

This project was showcased and awarded at AIGA Nebraska

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TOMORROW NEEDS YOU

APPAREL DESIGN

BENEFITTING NON-PROFIT

I created this crewneck to bring awareness to suicide prevention and benefit AFSP. After selling over 80 sweatshirts, I was able to donate over $400 to the organization.  I've lost numerous friends due to suicide, so I wanted to do a project to spread the message that tomorrow needs each and every one of us.

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© COPYRIGHT ALLIE LAING DESIGN 2018; ALL IMAGES, DESIGNS, AND TEXT ARE COPYRIGHTED AND CANNOT BE COPIED, ALTERED, OR RESOLD. ALL PURCHASES ARE FOR PERSONAL USE ONLY

Tomorrow Needs You Apparel Line